Independent financial advisers enter their prime
By Kim Yoon-mi
Independent financial advisers, or IFAs, will have an upper hand over agents representing an insurance company or private bankers, because clients would want to obtain all kinds of information about financial products in the whole market rather than relying on one financial company, the CEO of a general agency said yesterday. A general agency refers to a financial company which makes agreements with insurers and securities firms to allow IFAs to sell their insurance policies and offer financial advice on fund investments in return for commissions.
Kwak Keun-ho, president and CEO of A Plus Asset Advisor, gave up his 25-year-long career with Samsung Life Insurance in the summer of 2007 to jump into the GA business. He started the company with securities business veteran Kim Kyeong-sin, who is co-CEO.
"I could start this business because I was gearing up for the Capital Market Consolidation Law which took effect last February. Our company wants to help clients redesign their household asset portfolios and investment plans from scratch," Kwak said in an interview with The Korea Herald.
"Consumers have rights to compare all kinds of financial products at once, just like they prefer going to a large electronics mall to buy a TV set rather than going to a certain manufacturer's sales outlet."
A Plus Asset's business portfolio is currently concentrated on insurance, with insurance sales taking up 85 percent of sales. The remainder comes from investment advice on securities funds.
Currently, fund sales are available only through contracts between clients and securities firms, not between companies like A Plus Asset and securities firms, because the revision of the insurance law has been delayed due to the financial crisis last year.
Once the related insurance law is revised as promised by the financial authorities, the company's status will be changed into "insurance sales agency" from the current "large-sized corporate branch operator." Then, the company will be able to sell funds just like brokerages under the Capital Market Consolidation Law.
In the long term, Kwak's goal is to reduce the proportion of insurance to 40 to 50 percent, and increase financial advice on funds and other various financial products in the long term.
"In the financially advanced countries like the United Kingdom, GA takes up more than 50 percent in terms of insurance sales, but in Korea, it's about 2 percent. Our rivals are several giant insurers in Korea," he said.
A Plus Asset has sealed partnership agreements with almost all non-life insurers, 11 major life insurers and five securities firms including Samsung Securities.
According to his claim, giant life insurers would try to raise insurance rates for new insurance products in the years to come to cover losses from their cheap insurance policies sold in the past.
"They would hate that companies like us are growing because we would introduce cheaper products to consumers," he said.
A Plus Asset has about 1,500 "Total Financial Advisers," working at 56 branches across the nation. The company requires them to get four types of certificates - certificates for life insurance sale, non-life insurance sale, variable life insurance sale and investment advisory on securities funds.
More than 50 percent of their clients are wealthy people holding assets worth several billion won, Kwak said. To compete with private bankers, his company's TFAs are required to know every detail of their clients' financial status including the number and the type of bank accounts and securities accounts through frequent contacts and financial consultations with clients, he said.
As of the end of last year, the company raised ($78 million) in sales and 3.8 billion won in net profit. Its net profit is about one-tenth of that of a major life insurer in Korea.
Although the current net profit is small, Kwak was confident that he could catch up with giant insurers in the next five years.
"We have an extremely low contract cancellation rate. More than 95 percent of contracts with our 90,000 clients have never been canceled so far," Kwak said.
The company is preparing to invest in new businesses such as re-insurance and asset management and aims to go public in three or four years, he added.
(yoonmi@heraldm.com)
2009.07.22